On Creating a Minimum Viable Brand. Interview with Janet Wentworth [FSTU028]
When you’re just starting out or starting over in your own business, it’s important to make sure you have a clear brand. But branding can feel big and overwhelming when you’re launching especially when you’re testing ideas, products and services out and money is tight.
Jenn Aubert of LearnSavvy is here today chatting with Janet Wentworth on this little know topic of Minimum Viable Brand and why it is a particularly important for small business owners and solopreneurs to understand and implement. She further explains why the power of story is a potent component for your MVB.
More about Janet
It’s always about the story. The story you tell yourself. The story your customer is telling herself. The story you tell your customer. And the version of that story that your customer hears. I work with small business owners, encorepreneurs and nonprofits to help them identify their stories and use that wisdom to build an Unstoppable Brand.
In addition to private clients, I work as a Small Business Development Center Advisor in Napa, Sonoma and Marin counties (Northern California) and teach Marketing and PR for Nonprofits at Sonoma State University. Have written two books: Your Unstoppable Brand; The practical guide to engaging your ideal customers through the power of stories and Delight by Design: A coloring book with guided reflections for discovering how to captivate your customers and create an Unstoppable Brand.
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