How To Be More Efficient and Effective In Your Business
by Ling Wong
Productivity hacks? Nope.
Time management apps? Nope.
Hiring and delegation? Nope.
The core of being efficient and effective in your business starts with YOU.
Your strength, your superpowers.
I have worked with many women to build their coaching, consulting or service-based businesses. Besides being business owners, they are mothers, wives, friends and daughters. They can rarely have a full day to themselves to work on their businesses and often get sidetracked when responsibility calls – even if they have intentionally blocked out time to focus on their businesses.
Being efficient and effective is not about having a cookie-cutter blueprint or a me-too tactic. You need the right strategies and a customized plan to give you the biggest bang for you time and energy bucks.
The best way to make your business run efficiently is to tap into your strength and design structures and systems to maximize the income-producing potential of your strong suits.
I had a client who is a very good “Connector” (aka “people person”) and almost every time she walks into a venue, she comes out with a speaking gig.
Instead of just thinking “that’s the way I do things” and leave it at that, we implemented a system for her to make connecting with people and follow up as part of her regular business. These are the marketing activities she can get the most mileage out of her time and effort.
It is easy to talk a good game about tapping into our strengths and being in the flow, but putting it into practice can take some mindset muscle.
As women, we are conditioned to be “humble” and to not show off our strengths. Many times, we discount ourselves believing the qualities that come so naturally to us are not valuable – these traits are simply “how we get things done.”
As a result, we are not deploying our genius in a way that will make our lives so much easier, while at the same time generating more income.
Here is how to make your business more efficient and effective by tapping into your strength:
1 | Find It
Of course, the first step is to identify your strengths. To acknowledge the abilities that you take for granted probably doesn’t come naturally to other people.
There are many tests and assessments to help you take this first step. The key is to translate your results into a business model and some smart strategies to support it.
I like to keep it simple – knowing a few of your strengths can help you find your special blend of awesomeness and devise a unique positioning that will make you stand out in the marketplace. Be careful, focusing on too many of them can steer your focus away from your core strengths and make your message confusing.
I help my clients find their unique Money Personality . Based on their top three Money Archetypes, we can hone in on a business model and strategies that play to their strengths so they are not constantly swimming upstream.
2 | Claim It
After you find your strengths, it’s time to claim it because they are not doing you any good if your strengths are shared just between you and your cat.
“Claiming the hell out of it” is way more than a simply implementing bland marketing tactic. It isn’t just tooting your own horn either. This process strengthens your mindset so you can step up and be confident in selling what you offer.
For most of us, we were raised to be “humble” and this preconditioning is sabotaging many women’s success because they are afraid to talk about (let alone sell) their strengths.
The Fear of Not Being Good Enough and the Fear of Being Criticized can also barge in to hold you back from stepping up and claiming your genius.
3 | Articulate it
We are talking about business and to make a venture a business it has to make money, which means you need sell.
To sell means you have to be able to tell your potential clients why your products or services are valuable to them – why YOUR unique blend of strengths and superpowers is relevant to helping them solve their burning issues.
The process of articulating your strengths can also help you gain more clarity. When you have to “find your voice” to tell your story – you need to get clear on who you want to BE in your business, and who you want to be for your audience and tribe. This clarity can become the guiding light for your long-term success.
4 | Build around it
After defining your strengths, it’s time to make sure your business is structured to highlight and utilize every ounce of it.
You can also create systems so the business and marketing activities that play to your strengths are put on autopilot as much as possible.
For instance, a Romantic is great at selling so her best bet is to funnel all her leads as quickly as possible into sales conversations. Or, a Connector is awesome with, well, connecting with others so developing partnerships and joint venture opportunities would play to her strength.
5 | Sell it
A product or service sitting on the shelf won’t do you any good, and you can’t really call your business “efficient and effective” if it’s not making money!
That means you have to get comfortable with SELLING. For most coaches, consultants and service professionals, that means having sales conversations with potential clients.
You can take all the world’s sales trainings and have a dozen “scripts” collecting dust on your hard drive, but if you don’t have the right mindset behind your conversation, your results are going to be patchy as best.
Having the right mindset means you are empowered in your conversation, and you have healthy boundaries around money so you are not undercharging, over-delivering, constantly discounting or (God forbid!) giving services away for free.
6 | Chuck It
As in, your weakness.
Stop beating yourself up for “not measuring up” in those areas. Stop fearing that you are “not good enough” because you are not well-rounded. Stop feeling you have to do everything everyone tells you, and excel in every single one.
Stop spending time, energy and money to make your weaknesses “better.” It will be mediocre at best and mediocre is not where the big bucks lie.
If something is not your natural strength, you can outsource it. You can find a partner with complimentary talents. You can structure your business so you spend minimal time in those areas.
But it doesn’t mean you look the other way. Knowing your challenges can help you set up systems and routines to mitigate those weak points.
For example, for my clients who score high as “Alchemist”, “Connector” or “Romantic” in their Money Archetype assessment, I often encourage them to create systems and set up “money dates” to help them effectively manage their finances and minimize the “pains” of overdue bills or the “shock” of “unexpected” recurring expenses.
You and your business can run much more efficiently and effectively if you uncover and tap into your unique qualities and strengths.
Ling Wong is an Intuitive Brainiac and Copywriting Alchemist. Through her unique blend of marketing coaching, content strategy and copywriting process, Ling helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry. Find her here!
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